The Dreaded Direct Question

(Please have got a glass of H2O within range before reading this article.)

Your personal financial planning is the subject of treatment here today, but not quite yet. First Iodine would wish to convey your attention to the issue of bragging.

The other twenty-four hours I was carrying on about how well our website was doing on the assorted search engines. If you typed in financial planning Victoria, or financial contriver Victoria, or CFP BC, our land site ranked very well on the major search engines. But I was not crow about this to a dummy. Unfortunately not. Because this person, who shall stay nameless, asked me a very simple question:

“Is it working?”

“Huh?” Iodine thought, feeling like I was suddenly portion of a butterfly collection.

“Is it working? Are you getting new clients this way?”

The room was beginning the spin.

“Can Iodine have got some Washington -wa?” Iodine asked woozily as I crumbled to the floor.

Sometimes we get so caught up in the procedure of doing things, like optimizing websites for search engines, we lose sight of what criterion of measuring we should be using to determine how we’re doing. In my case, I was using how well our website ranked for assorted search terms, instead of whether we were actually gaining any business from the web. Duh!

This often happens where peoples’ financial planning is concerned. It is very easy to get stuck in the procedure of economy money, or managing money, but lose sight of whether or not what you’re doing is actually working to assist you accomplish your goals. So, if you believe about your financial goals, and then believe about how you are doing, the same inquiry applies…

“Is it working?”

There are three possible replies to this inquiry and they are: “Yes”, “I don’t know”, and “Can Iodine have got some Washington –wa?”

Realizing that what you are doing is not working, is not pleasant. Nor is it pleasant to recognize the dizzy pleasance of advancement you thought was your lot, is no more. You may look a spot pathetic to yourself for a bit, but if you’re like me, that’s nil new.

So, for example, if your primary financial benchmark is retirement, makes it look like you will be able to retire when you want, with the sort of income you need?

“Hey! You okay? Aftermath up. Here. Drink this.”